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Piano Analytics

Piano Analytics
Formerly AT Internet

Overview

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to…

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Recent Reviews

TrustRadius Insights

Powerful Query Builder: Users have praised AT Internet for its powerful query builder, which allows for almost limitless flexibility in …
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Best Analytics tool for customers

8 out of 10
February 06, 2022
AT Internet is utilized by Marketing Digital group and furthermore Communication teams. AT Internet is utilized to break down the conduct …
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Using AT Internet

8 out of 10
October 20, 2021
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Business

$430

Cloud
per server calls consumption

Premium

Contact us

Cloud
per server calls consumption

Entry-level set up fee?

  • $430 per server calls consumption
    Optional
For the latest information on pricing, visithttps://www.atinternet.com/en/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Harnessing Data Science with Certace & Piano Analytics / AT Internet

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Exploring with Piano (AT Internet) Analytics Suite

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What makes Piano Analytics / AT Internet unique?

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Product Details

What is Piano Analytics?

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Piano Analytics Screenshots

Screenshot of Analytics Suite Delta - ExplorerScreenshot of Analytics Suite Delta - Traffic SourcesScreenshot of Analytics Suite Delta - AttributionScreenshot of Analytics Suite Delta - AXON PredictionsScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - NavigationScreenshot of Analytics Suite Delta - Traffic sources breakdownScreenshot of Analytics Suite Delta - Watcher AlertsScreenshot of Analytics Suite Delta - Data Query

Piano Analytics Videos

Unlocking data's full potential with Piano Analytics (AT Internet)
Piano (AT Internet) Analytics Suite is a gamechanging tool for data experts.
The Piano (AT Internet) Analytics Suite for marketing professionals is used to measure & improve acquisition ROI, as well as optimise & personalise campaigns.
Piano (AT Internet) Analytics Suite for product teams provides a full understanding of how products are being used to help personalise content, products & communication.
Piano (AT Internet) Analytics Suite for Executives provides a single point of truth to unify teams around data and follow KPIs in real time.

Piano Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesFrench, English, German, Spanish.

Piano Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)45%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(238)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have provided the following recommendations for AT Internet:

  • AT Internet is perfect for tracking analytics and statistics for a website. It is highly suitable for monitoring visits and link interactions, allowing users to gain valuable insights into their website's performance.
  • Users appreciate the ability of AT Internet to present data in readable formats and customizable graphics. The visual representation of information makes it easier for users to interpret and share the data with others.
  • However, some caution that AT Internet may not be ideal for organizations where people are not trained on these types of tools. They mention that the platform can be difficult to use and understand, particularly for individuals who are not familiar with analytics software.

Overall, users recommend AT Internet as a powerful tool for tracking web analytics and presenting data in user-friendly formats. Proper training or familiarity with similar tools may be necessary to fully utilize its capabilities.

Attribute Ratings

Reviews

(1-25 of 64)
Companies can't remove reviews or game the system. Here's why
December 06, 2021

Good Query Builder

Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used AT Internet within a project as it was in use by one of our customers.
  • Raw data export feature is amazing.
  • The query editor is pretty slow.
  • The analysis also takes long time to load.
  • The dashboard-building tool doesn't provide the best UX.
I mostly used the AT Internet query builder to export raw data and conducted the analysis externally. Due to the large size of the dataset, the tool was quite slow, especially when dealing with user segments, but the possibility itself to export the raw data makes up for the waiting time and is a great feature that some competitors (like the free version of Google Analytics) don't have.
October 20, 2021

Using AT Internet

Score 8 out of 10
Vetted Review
Verified User
Incentivized
ATI is integrated with our digital platforms. Our clients are set up with ATI access and can easily run our templated, customized reports. It is being used across the whole organization and by all of our partners. The ATI software provides many options for data analysis and tracking. It helps our partners understand how well their digital editions are doing, as well as focus their marketing and targeted advertising.
  • Tracks clicks
  • Tracks opens
  • Tracks geolocation
  • Tracks device type (desktop or mobile)
  • Better tutorials for first time users
  • Limit the visibility option, to control what the end user sees when logged-in
[AT Internet is well suited in the following scenarios:] 1) understanding where traffic is coming from, including geolocation 2) determining what device is preferred to interact with the content 3) figuring out how well users engage with the content such as clicks, time spent, and loads. [AT Internet is less appropriate in the following scenarios:] 1) determining where clients are dropping off in the content 2) figuring out which ads are getting better engagement.
Score 7 out of 10
Vetted Review
Verified User
It helps us to feed our own dashboard through APIs with analytic data. It is also our main monitoring tool in terms of traffic.
  • Audience measurement.
  • Campaign tracking.
  • Filters are not always accurate.
We are not using AT internet for our eCommerce activity but mainly for our media activities. Also, we take advantage of their powerful APIs to extract data to our in-house monitoring platform.
Rayk Richter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
ResellerIncentivized
As a consultant in the field of digital intelligence, I use AT Internet to observe the behavior of our customers' customers. AT Internet is also used as a benchmark for other tracking technologies. Since AT Internet is able to collect and visualize analyzes of the website or app data almost in real-time, it is possible to react to unforeseen events and take measures.
  • Real-time data.
  • Good visualizations.
  • Underestimated due to Adobe and Google by degree of awareness.
  • Easy to learn, hard to master.
AT Internet is ideal for measuring websites and app data. It offers fast analysis for C level management, which is supported by a good visualization. It is also suitable for filling a customer data platform with data. It is possible to use AT Internet as the first-level monitoring of a website, but it is not suitable as a data lake. It is better to use AT Internet data in a data lake.
Didier de Failly | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used across the whole organisation. It is our analytics tool, enabling us to view customer journeys, monitor digital KPIs, and re-use data for marketing purposes
  • Near real time data (< 5 mins)
  • Cross site customer journey
  • Custom variables
  • Data drilling through Data Query or API
  • Showing a tree-map customer journey towards a specific page
  • UX heat maps are missing
  • The customer journey module needs more qualitative insights such as the time spent between 2 steps
  • WE HAVE A BIG ISSUE REGARDING THE MIGRATION FROM THE CURRENT VERSION TO THEIR DELTA SUITE
  • All the current analysis and dashboard need to be rebuilt on Delta, with no automation tool
Our digital analytics needs are met by AT Internet.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being used by the News Department to understand audience, their behaviors and, particularly, the performance of our contents. For the news industry, the highly important and game-changing knowledge is the insights of the audience—their demographics and behaviors. AT Internet allows us to look into those, compare them and understand them better so we are targeting them with more concrete content.
  • General overview of the use and audience.
  • Trend comparison using various metrics.
  • Very good filtering system.
  • The UI: User interface is not very great.
  • Pre-loaded templates of analytics and filters.
  • Comparison with competitors.
It's very good, well detailed, and has tons of filterable metrics that help to understand the audience of any website very well. It's best suited where you are trying to understand audience behavior in your site. It's less appropriate if you are looking to analyze live traffic and audience to your site.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used by different business units within the whole group, and more specifically by web analysts, SEO, and marketing managers.
The BUs can be media or lead-oriented; there are also other site issues, such as classifieds or events.
It is used to track traffic and conversions, according to traffic sources, etc. Each business unit has its own problems.
AT Internet has also made it possible to respond to the RGPD problematic for a few months now and thus be in line with the latest European directives.

  • Compliance with the EU Cookie Regulation (DPRG) / Data confidentiality
  • Automatic custom reporting
  • Team support always available
  • Content > Pages : be able to filter URLS
  • Tag Commander interface (not easy to use)
  • Sometimes lacks ergonomics
  • I may not use AT Internet enough to find fault with it (I also use GA)
Previously, I worked for media sites and there were features that I couldn't find on AT Internet. Today, for lead sites, I don't have these problems (I'm also accompanied more by internal experts in the group).
I think that the tool is not adapted to small companies: because of the price and the complexity of handling for non-specialists.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used to analyze the behavior of employees on a new web and Android application project. Only part of the team is trained to use it. The Analytics Suite allows you to see what is used the most on the prototype in order to be able to improve that part of the site, and not spend a lot of time on what is little used.
  • general data restitution
  • precise data recovery
  • intuitive curves in Explorer
  • [I feel it has] very poor export management (Rest API, .csv, .iqy, etc.)
  • [I believe it has] poor documentation on exports, lack of explanation, precision and examples
  • Not very intuitive interface for dimension and metric filters [in my experience]
AT Internet is very good at tracking user behavior. It is also possible to have very general values, such as very precise values ​​(you need to know more about the tool to be able to refine the results). This also helps to clearly identify the average user experience on the site and the most used features.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is a software used mainly by the marketing and e-commerce department in order to track our sales and also micro-conversions of our website. It address the tracking of all levels of acquisition and from my side, especially the media campaigns performance with detailed KPI’s such as arrival rate, bounce rate, number of visits, time spend in our website... it helps us to create clusters for our next media bursts.
  • AT Internet allows to create personalised dashboards.
  • There is an expert team which can help us through a hotline, they are available, it is not only an analytics tool (such as Google, you can use their tool but you are alone when you have issues!).
  • High security of the software that guarantees data protection.
  • Be more user-centric for the dashboard. It is quite hard to use the tool without training. The interface is not user friendly.
  • Create template of dashboards that we could use directly.
  • Using Search activity and especially SEA, a simple plug between Google Analytics and AT Internet to create clusters of audiences to better manage the PPC campaigns. Maybe it is possible but I tried to set up with AT Internet and never had feedback.
AT Internet is well suited from a global perspective that includes all levels of acquisition but also internal figures. Especially for the media campaigns, Google Analytics had better perspectives to improve the management of our media campaigns that we could use to create clusters such as customer match, similar audiences. The « infinite » possibilities from Google is to track the signals of our audiences and to be at the right time with the right message in the Google platforms, and we could not do it with AT Internet.
May 19, 2021

AT Internet Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used by marketing teams to monitor our website traffic and make optimizations.
Web marketers use it to improve web users' path problems within the website, what pages they stay on, how long do they stay on the website, and on what pages they leave. Traffic acquisition managers use it to improve media campaign performance based on form completion.
  • Page tracking.
  • Traffic sources tracking.
  • User-path visualization.
  • Understand how users interact within a page.
AT Internet is especially well suited to help you understand your website traffic. It helps to understand what pages they consume within your website by deep-diving into your audience by creating user segmentation. It really helps to better understand those browsing your site.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used by all websites managers. It helps our teams to analyze the web traffic on our websites: visitors, unique visitor, campaigns analysis (with social medias, emails...). We generates dashboards which are delivered every week to managers, consultants and traffic manager. Thanks to the API, we have created interfaces with our own applications.
  • Dashboard.
  • Traffic analysis.
  • Visual dashboard.
  • Real time analysis.
  • Interface.
Best scenario: generate dashboards for our users and send them each week with specific KPI depending on the user's job.
Other scenario: analyze why users come on the website, what kind of content they read and how long they stay. Or, create specific requests with the API to feed our own app.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is our primary analytic tool used across the whole group.
It allows us to monitor the overall performances of our digital products (websites and applications), such as traffic, page views, or other relevant KPIs, for editorial, marketing, or product issues. We use it for both reporting and in-depth analysis on a large range of topics, including traffic acquisition, conversion, and retention.
AT Internet is an essential pillar for our operational and strategic decision making.
  • Measure precisely from where your visitors come from.
  • Follow the conversion rates by traffic sources.
  • Computing power for complex requests.
AT Internet is perfect for companies with various divisions and businesses, with important challenges among data democratization. It will please both analytics specialists and non-specialists with a wide range of products such as data management systems, managing access right platform, extremely powerful API, dashboards, or automatic reports for readers only.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
At Internet is used by our organization to track visitors to our site, and the behavior of visitors (onward journeys, how long they watch videos for, etc). It's used, as far as I'm aware, across the whole organization. It allows to create and keep track of KPIs, and understand better how our products are performing.
  • Good visual representation of peaks in site views and visitors.
  • Good segmentation of different parts of the business.
  • Easily customizable for personal queries.
  • Not immediately clear what all the functions are for.
  • Really hard to track exactly where people have entered your site from, and their onward journeys.
  • Reports can't (as far as I'm aware) detect headlines/titles so it can be a bit of faff figuring out which pages the numbers are referring to.
AT Internet is well suited to media organizations looking to track how many people are visiting their site, but it's not as good for people who want to see how one individual is interacting with the site as a whole, and their comings and goings.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We want to be able to tack usages and behaviours from our customers on the mobile app and desktop website. With AT Internet, we can visualize what their habits are and where we can improve ourselves in clear dashboards.
  • Analyze
  • Understanding
  • Ergonomy
  • Precision
The mobile application is very important for us. It's not always easy to tack behaviours. With AT Internet, we can determine if our ergonomy is well adapted, and if the customer journey is well implemented
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to have an idea of how many users access our web pages each day and what content they regularly go to. Almost all of our departments use it. We also use it to get an idea of the devices and browsers that users use so that we know which to test on.
  • Detailed browser usage
  • Detailed device usage
  • Huge range of stats
  • Some of the labeled stats can be confusing, need to be clearer.
Perfectly suited for getting all the data you need about your users and how and what they access on your site. Able to use graphs to track trends and filter for different time periods. Less suited for quick response as stats aren't instantly shown on the ATI site. Usually a couple of hours.
May 05, 2021

AT Internet Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use AT Internet to monitor the traffic of our website on a weekly and monthly basis. It is useful to see what products attract more attention.
  • It is easy to locate your strengths/weaknesses from the tool.
  • User-friendly platform.
  • Adding info to reports is cumbersome.
The news traffic is very useful, but you need to spend a significant amount of time when you start using it to create the reports. After that, you can easily identify what attracts more attention to your readers. Once you set-up the report parameters everything is automated. It is easy to export reports on a daily basis.
Score 10 out of 10
Vetted Review
Verified User
We use AT Internet for monitoring and analyzing the frequentation of the website and of our service, and the browsing behavior of users.
  • Very nice interface.
  • Navigation analysis tool.
  • AT Internet in-page analytics.
  • Lack of tutorials on new features.
  • Limitations in comparing past data.
AT Internet is well-suited to analyze the relevance of the choice of site design and editorial content.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used by our entire organization. We are a software-as-a-service company and use AT Internet for our analytics of client publications. We grant our clients access to AT Internet so they are able to track analytics on their own and review master reports or create reports of their own.
  • Great high level overview reports.
  • Ability to dig deeper into the analytics.
  • Can be a little overwhelming to someone who doesn't use it often.
  • Need to have an understanding of analytic software to fully appreciate.
AT Internet is well suited for those that have an analytical mindset and really want to dig into the numbers. For those that want a high-level overview, AT Internet can do that too. I feel the software can be appropriate for anyone.
Dan Lovejoy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used within Marketing, Corporate Communications, and IT.
  • Web Analytics visualization
  • Web Analytics discovery
  • Web Analytics analysis
  • Intuitive surfacing of capabilities
  • Overly simple UI (features hidden)
AT Internet is well-suited to our purposes for general web analytics. We use very little of its full feature set. AT Internet is best-suited to users who really want to dive into web analytics/web marketing problems, set up funnels and conversions, and really understand their web use cases. It is less well-suited to companies that just want an overview of their analytics, who aren't interested in learning analytics or fully exploiting their web presence.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We've started to use AT Internet, but we want to generalize to the whole of our websites and our mobile application. Our organization is not fully internet-based, so we'll use it only for our digital products. We expect that AT internet help us to address bugs or clumsiness in our digital products and the efficiency of design for our user journey.
  • Demonstrative sunburn
  • Easy tool to create reporting board
  • Customer support is reactive
  • GDPR compliance
  • The chronological order of events in a user journey is missing (but I saw that it appears in segments for the order of two events ). We need it to understand our user journeys
  • To analyze our users' journeys, clicks and pages should be combined and both visible on "nav overview"
  • Administration tools are not really ergonomic
Well suited:
- To know the volumes of visitors and the device and navigators they use.
- To know where our visitors come from.
- To know the time they stay on the website and on one page.
- To know where they massively leave the website/application
Less appropriate:
- To know the details of their journey: clicks/pages for each type of visitor, their chronological navigation.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used across the whole organization, especially for those who would need to understand the web performance of their editorial pages or the most popular products of their range. AT Internet also helps our internal collaborator in measuring the performance & the ROI of their paid/unpaid marketing campaign efforts. What's more, other analyses such as the customer journey could also be done thanks to the Explorer module of AT Internet. Currently, we're using the tool to measure the traffic evolution during this very special period of COVID-19 to understand our customers' behavior in the digital environment.
  • Qualified tagging
  • Precise data thanks to page names & click names
  • Real-time dashboard that requires no further effort to always do data extraction
  • Cool new feature of AXON contribution thanks to machine learning
  • Continuous improvement with the new generation of Data Query 3
  • Limitation of 100 sites when it comes to multi-site analysis
  • Sometimes I might face an instance of generating yesterday's data
  • Period limit when it comes to customer journey analysis
  • Limit of maximum number of metrics & dimensions to put in Explorer
  • When I want to check message history in AT Internet support center, it always get me back to Explorer without showing my support message history
AT Internet is a brilliant tool when you want to see the historical traffic evolution of your web page, and to understand what has been the cause when there was an abnormal increase/decrease in terms of traffic. It would also be super useful to see the navigation path of visitors after seeing your page. It could also help you to understand the traffic sources of the visits with your page as the entry page.

However, when it comes to in-page analytics, it would be hard for AT Internet to tell you the zone where people click the most. Since it's impossible to have the data of zone that is not clickable.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use AT Internet only in the advertising management department to count the number of visits to brand content article pages. When we sell a campaign to a partner, we commit to a guaranteed number of visits. AT Internet allows us to know the number of visits to a page during the campaign.
  • The data is always very easy to understand even when you don't know the analytics.
  • Data Query allows us to export to meet our needs.
  • Explorer saves us a lot of time.
  • Not enough customization of dashboards.
  • "Multi Sites" or "Multi Device" on Data Query.
AT Internet is well suited for exporting tables from Data Query and allowing reporting.
AT Internet is less suitable for sending dashboards to our customers because we can personalize them less. We are therefore obligated to export the data to produce our own reports (in the form of a graph or tables).
Neal Cantle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is used to understand online audience behaviour across the full range of online content services offered by RTÉ, including text, video, and audio. It is used for real-time audience monitoring and longer-term consumption patterns, helping Editors and Product Managers make effective service and content decisions.
It enables analysts to understand key drivers of consumption patterns through big data analysis and support stakeholders across the organisation with dashboard views
  • A very strong, supportive team who are keen to develop the relationship and deliver business value
  • Excellent 'real-time' data availability through rapid data processing
  • Powerful tools for analysing content consumption and usage patterns
  • A range of API options to deliver data in the format required
  • A process of continuous evolution in the data tools provided
  • A lack of custom labels on video and audio, but this is being addressed with an imminent release
  • A somewhat complicated tagging system and event tagging due to legacy systems
  • Some limitations with the API
It is probably the strongest overall proposition in the web analytics space, taking into account value for money, the team involved, the tools, data availability and overall flexibility of the solution. It is very well suited to broadcast media, with its requirement for robust video and audio analytics
Score 9 out of 10
Vetted Review
Verified User
Incentivized
AT Internet is being used across the departments of my client (La Banque Postale). Today it addresses problems of user behavior on the website, such as conversion rate from one step of a funnel to the next, or bounce rates on a variety of landing pages.
  • Privacy of user data (especially compared to Google Analytics), everything stays in Europe.
  • Easy to use, intuitive interface.
  • Amazing support.
  • More respect of their own timeline (DQY v3 has been in beta for a long time).
  • Multi site analysis is difficult (but this is improving).
  • Some functionalities still have horrible UI (especially things in configurations).
  • Could have more user freedom. I have to contact the support for some things which I should be able to do myself (even if support is amazing and very quick).
Well suited:
- Wherever there is a high concern for customer data security (banking sector)
- Media sector, since AT Internet is not an advertiser (unlike Google)
- Companies where many of the people who will be expected to use the web analytics tool have no web analytics experience because the interface is easy to use and the support can help less qualified users.

Less appropriate :
- Power users who like to dig deep into datasets (although I believe DQY v3 will change that).
- Advertising teams: Google Analytics integration with the whole Google suite (Google Ads, D&V360, etc) makes it unbeatable.
- Very recent startups: Google Analytics is free to start with, which is very difficult to beat.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I work in a media sales house and I work with publishers. When we're talking to them for the first time, we're asking them some KPI like audience, number of page views, page view per session, etc. Some of them use Google Analytics but others use AT Internet.
  • Number of unique visitors.
  • Number of page views.
  • Split desktop and mobile traffic.
  • Still not experiencing with my publishers.
AT Internet works very well to get the audience and lets you know more information about the behaviour of the users (when do they connect on the website of the publisher, what pages are the most viewed, the number of page views per session, if the sessions comes from desktop, mobile or tablet). The data are reliable and most importantly, GDPR-compliant.
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